The recruitment of new union members is a year-round effort. The material in this guide is intended to focus on a particular aspect of that year-round effort: the “back-to-school” season, the heart of which is new hire recruitment.
New hire recruitment is often centered around a fall “New Employee Orientation,” or “NEO,” and this guide will reflect that reality. However, attention must be paid to ongoing efforts made after the NEO to connect with new hires, as well as the reality that many employers experience substantial hiring throughout the year and may have many “NEOs”--even monthly.
There is reason to be hopeful. The information contained in this guide reflects the learnings from our own Local Associations in Oregon and the best practices learned from education unions around the nation. Furthermore, the incoming generation of educators brings with them the highest levels of pro-labor sentiment of any generation in decades.